Department of Marketing

General Overview
Established in July 1979, under the Faculty of Commerce and Management (now University of Dar-es-Salaam Business School), the Department of Marketing has gained reputation for the quality of its teaching, consulting and researching staff. The department dynamism and innovativeness are demonstrated through its wide range of undergraduate and postgraduate academic programs, research and consultancies outputs. The academic programs are in such areas of international trade, international business, tourism, retailing, services marketing and integrated marketing communications. Researches and consultancies conducted singly or jointly by members of the department and other collaborating partners from within and outside the country are in a wide range of sectors such as entrepreneurship and enterprise development, retailing, branding, advocacy, services marketing and customer care, environmental conservation, tourism ,international trade and business and networking .

Department of Marketing Structure
The current structure of the Department consists of a Head of the Department (HOD) who is assisted by two coordinators: Coordinator for Academics (CAD) and Coordinator for Research and Publications (CR&P). The Coordinator for Academics (CAD) is assisted by two coordinators. These are the Assistant Coordinator - Academics (ACAD) and the Assistant Coordinator -Tourism Studies (ACTRS).

Position	Coordinators
Head of Department	Dr. Lufumbi J. Mwaipopo
Coordinator Academics      (CAD)	Dr. Winneaster Anderson
Coordinator Research and Publications (CR&P)	Lic. John R.M. Philemon
Assistant Coordinator Academics (ACAD)	Mr. George Gandye
Assistant Coordinator Tourism Studies (ACTRS)	Ms. Nelly Maliva

Academic programs

The Department of Marketing offers four postgraduate and two undergraduate
Programs:

A: Postgraduate programs
1. Masters of International Trade (MIT)
2. Masters of International Business (MIB)
3. Masters in Business Administration (MBA- Marketing)
4. Executive Masters in Business Administration (MBA Exec)

B: Undergraduate programs
1. Bachelor of Commerce (B.Com – Marketing)
2. Bachelor of Tourism and Hospitality Management (BTHM)

COURSES OFFERED

MK100 Introduction to Business
MK101 Principles of Marketing
MK213 Consumer Behaviour
MK221 Marketing Communications
MK222 Sales Management
MK223 Distribution and Logistics Management
MK201 International Marketing
MK225 Industrial Marketing
MK300 Strategic Marketing
MK301 Entrepreneurship
MK322 Marketing Research
MK323 E-Marketing
MK324 Management Consulting Skills
MK325 Publicity and Public Relations
MK326 Marketing of Services
MK327 Pricing Decisions
MK329 Social Marketing
MK330 Relationship Marketing
MK331 Product Development and Brand Management
MK332 Advertising and Sales Promotion
MK333 Marketing Events and Trends
MK334: Agricultural Marketing